Panaji, 22nd December 2023: The Startup & IT Promotion Cell, Department of IT, Govt. of Goa organized an exclusive Masterclass workshop on the topic “Holistic Building of a Brand – to Gain Revenue” on Friday, December 22nd, 2023 at the IT Hub in Altinho, Panaji, Goa. The featured speaker at the event, Shane Roy is a noted expert in marketing with profound manufacturing business knowledge, brand building across all media, and expertise in AR/VR advertising content creation.
Participants in this Masterclass were from a diverse spectrum of backgrounds. This workshop with the tagline “Building Startups into the future MNC Brands” was an invaluable opportunity for those looking to elevate their brands in a competitive market. Shane Roy’s expertise provided attendees with valuable insights that enabled them to implement long-term business strategies. He emphasized empowering business owners about the complexities of brand building and highlighted how a brand’s nature is critical in ensuring growth and scaling up.
Participants gained knowledge on elements such as brand perception, philosophy, and communication while delving into the complexities of market dynamics and customer behavior. Real-world brand examples were presented to demonstrate how successful businesses implemented current cultural aspirational values.
“This masterclass provided attendees with a holistic approach to sustainable transformation, with a focus on the bigger picture, by emphasizing the need for practical insights and techniques for understanding the foundational brand image. It provided participants with a well-crafted brand strategy and provided examples of how this could assist in revenue growth,” said the official from the Startup & IT Promotion Cell – Goa
Shane Roy continued adding, “It is important to emphasize the importance of ideation and articulation to convince people about one’s brand. The audience’s engagement with our narratives is strengthened by simplicity. Everyone must be mindful of their go-to-market strategy to establish an effective brand. To expand the market for your goods or services, you need to attract more clients.”
The workshop concluded with feedback from the participants, expressing their insights and learnings gained which they intended to apply to their businesses.
Building on the success of this masterclass, the Startup and IT Promotion Cell is looking at future collaborations and initiatives to support local startups to grow and succeed.